Madison, N.C. – Remington Arms Company, Inc., is pleased to announce that acclaimed TV host and accomplished hunter, Haley Heath, has signed a promotional agreement with the company and will serve as a spokesperson for the brand. Heath’s credentials include hosting the highly-popularly TV show, Family Traditions with Haley Heath featured on The Sportsman Channel; being the first woman recognized with the Viewer Favorite Personality award at the 2008 Annual Sportsman Channel Awards; and placing second on ESPN’s Ultimate Outdoorsman Search in 2006. Heath has also been highlighted in USA Today, The Wall Street Journal and on ABC Nightly World News for her work as an industry ambassador and TV host.
Sharing her passion for hunting and a love of the outdoors with her family and with viewers through her show, Heath serves as an enviable role model and epitomizes the traditional values long associated with hunting and the shooting sports. She carries that passion beyond her time in the field, serving as the spokesperson for Hunt.Fish.Feed 2009, a hunger awareness initiative, co-partnered by The Sportsman Channel and Safari Club International Foundation’s Sportsmen Against Hunger™ .
“We are pleased to have Haley, and her husband, G.O. and their children, Gunner and Dakota, join the Remington family,” commented Remington’s Phil Murdock, Vice President, Channel and Events Marketing. “Haley’s passion for hunting combined with her applied field experiences and down-to-earth approach allow her to connect with the growing female, youth and family segments in our market. Her family values, unbridled enthusiasm and dedication to our hunting heritage mirror the standards of the Remington brand.”
Anxious to begin her work as an ambassador for Remington, Heath commented, “I look forward to working with the Remington marketing team and promoting such a historically-significant brand. I welcome the opportunity to encourage other women and youth to participate in our hunting and shooting traditions and share those experiences with their families.”
Remington is proud to be the exclusive firearms and ammunition sponsor for Heath’s TV show, Family Traditions with Haley Heath, and will feature Heath in various promotional activities such as store appearances, advertising campaigns and other marketing initiatives.