Gander Mountain First Goes Pink, Now Blue

Saint Paul, Minnesota – Gander Mountain, the nation's largest retail network of stores for all things outdoors, will begin selling firearms this July in a surprising new hue - blue. The new blue laminate shotgun and rifle - exclusively available at Gander Mountain - is coming to the sales floor after overwhelming interest from parents and youth across the country. The blue addition complements Gander Mountain's highly successful pink firearms launch in the fall of 2007.

"Our pink firearms designed for girls and women are so popular, we've had a hard time keeping them in stock," said Gary Buescher, Vice President for Hunting and Firearms. "After the pink shotguns came out, we heard from parents and their sons requesting a unique firearm made just for boys."

While boys have traditionally had an interest in the shooting sports, Buescher notes they are seeing more and more boys, in addition to girls, attending Gander Mountain's hunter safety courses with their parents.

"Boys and girls are actively participating in family hunting traditions, but they want their own firearm that is distinct from their parents," said Buescher. The Remington 870 Express Junior shotgun offered exclusively at Gander Mountain is made specifically for the young beginner.

Building on the success of pink firearms for women, Gander Mountain is also enhancing their pink firearm line offerings with a full size stock Remington 870 pump shotgun and a full size Remington 11-87 semi-automatic shotgun, currently available in stores. Both of these shotguns are available exclusively at Gander Mountain.

"Remington has worked closely with us to design the firearms in the colors our customers want. We appreciate their support for our initiative," said Buescher.

With 115 stores in 23 states, Gander Mountain is the number one retailer providing firearm safety courses and the leader in educating youth in hunter safety. To find out more about classes offered at your local store, see

For those looking for their own new blue firearm, Gander Mountain exclusively offers:

Remington Model 870 Jr. 20Ga Pump Shotgun

Remington Model 597 22LR Semi-Auto Rifle

The new blue firearms will be available in all Gander Mountain stores in July.

About Gander Mountain Company

Gander Mountain Company (Nasdaq: GMTN), headquartered in Saint Paul, Minnesota, is the nation's largest retail network of stores for hunting, fishing, camping, boating, marine, and outdoor lifestyle apparel and footwear, products and services. Since 1960, the Gander Mountain brand has offered an expanding assortment of competitively priced outdoor equipment, technical apparel and footwear, as well as gunsmith, archery, boat, ATV and marine services. The stores feature national, regional and local brands as well as the company's owned brands. Focused on a "We Live Outdoors" culture, Gander Mountain dedicates itself to creating outdoor memories. At the end of 2007 there were 115 conveniently located Gander Mountain outdoor lifestyle stores in 23 states. For the nearest store location call 800-282-5993 or visit Gander Mountain is also the parent company of Overton's (, a leading catalog and Internet based retailer of products for boating and other water sports enthusiasts.