NASCAR driver Kasey Kahne will continue racing forward with Remington.

MADISON, N.C., February 8th, 2008 – Remington Arms has extended the company’s long-term marketing agreement with fan-favorite Kasey Kahne, driver of the No. 9 Budweiser Dodge in NASCAR’s Sprint Cup series.

Kahne is an avid outdoorsmen and recently took the biggest whitetail of his life using a Remington Model 700 rifle on a deer hunt in Texas. Regarding the parallels between racing and hunting, Kahne said, “I’ve always said that success in hunting is a lot like good racing strategy, you have to relax and wait for your opportunity, and that’s exactly why I was able to harvest that awesome buck in Texas.”

Kahne was NASCAR’s Rookie of the Year in 2004, and has won seven times on the NASCAR Sprint Cup Series, but when it’s time to slow down, his mind shifts to the woods. “I love what I do, racing is certainly a part of  my soul, but spending time in Remington Country is what rejuvenates my soul,” added Kahne.

Kahne serves as the perfect fit for Remington according to E. Scott Blackwell, President of Global Sales and Marketing for Remington. “Kasey has great credibility with our consumer audience because of his obvious love of hunting. Plus, many hunting consumers also love NASCAR. Additionally, the most exciting thing about Kasey is that thousands of young people constitute his fan base, and certainly, any ability we might have to help attract America’s youth to the outdoors is both a necessary and worthwhile endeavor.”

Kahne will represent Remington in national advertising campaigns, retail promotions and special events. Remington also sees Kahne as a fantastic fit for delivering messages about hunter safety and hunting programs geared toward youth hunters.

About Remington Arms Company, Inc.
Remington Arms Company, Inc., founded in 1816 and headquartered in Madison, N.C., designs, produces and sells sporting goods products for the hunting and shooting sports markets, as well as solutions to the military government and law enforcement markets. With plants and facilities in Ilion, NY, Lonoke, AR, Elizabethtown and Mayfield, KY, Remington is the only United States manufacturer of both firearms and ammunition products and one of the largest domestic producers of shotguns and rifles. The Company distributes its products throughout the U.S., and in more than 55 foreign countries. More information about the Company can be found at www.remington.com.

Media Contacts
For Remington Arms Company: Al Russo: (336) 548-8572

 
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