Digital Marketing Manager - Madison, NC
Remington Arms is the leading manufacturer and seller of Sporting Firearms, Ammunition and Accessories in the country. We currently have an opening for a Digital Marketing Manager.
Digital Marketing Manager - Leads the short and long term strategic direction and management of the day-to-day responsibilities of web related and social marketing projects for the Freedom Group brands.
Primary Responsibilities
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Manages and executes all web/social marketing projects to ensure on-time execution.
- Website re-designs, upgrades and content
- Social Media Platforms
- Gaming
- E-Commerce
- Online Internal Tools (Partner Site & On-line University)
- Ensures team is adhering to web/social best practices from a technical perspective.
- Develops and communicates web/social metrics.
- Manages appropriate marketing budget and reports on qualitative and quantitative results on a monthly/quarterly basis.
- Works with the Product, MCD, Accessories and Channel teams to ensure the execution of tactical online marketing plans.
- Reviews, provides developmental opportunities and coaches direct reports.
Skills and Education
- Bachelor’s degree in Communications from an accredited college or university and e-commerce/Internet Marketing experience (MBA preferred). Minimum of 4 to 6 years web/social marketing experience within a Consumer Goods environment (minimum of two years experience in a Digital Marketing Manager role).
- Superior written and verbal communications skills; including the ability to effectively deliver data and presentations to various levels of groups within the organization.
- Ability to read, analyze and interpret general business periodicals, professional journals, technical procedures or governmental regulations.
- Ability to write reports, business correspondence and procedure manuals.
- Ability to effectively present information and respond to questions from groups of managers, clients, customers and the general public.
- Ability to work with mathematical concepts such as fractions, percentages, ratios and proportions to practical situations.
- Ability to analyze and interpret P&L statements and to understand key marketing metrics (e.g., click-thru rates, conversion rates, market share & brand awareness).
- Ability to define problems, collect data, establish facts and draw valid conclusions.
- Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
- Computer skills: Internet, Content Management Systems, Microsoft Office skills including Word, Excel, Outlook and PowerPoint.
- Demonstrated knowledge of SiteCore preferred.
- Thought leader on Web Design and Social Media activities.
- Solid and demonstrated project management skills.
- Experience with the creative development process and program execution.
- Experience with managing and directing outside agencies.
- Self-starter and able to work independently and effectively within cross-functional teams.
- Sound analytical skills and acute attention to detail, adept at creative thinking and problem solving.
Freedom Group Family of Companies is committed to its policy of equal employment opportunity and fully utilizing all human resources. It is essential to value the diversity of our employees by respecting each and every individual, valuing their uniqueness and treating them fairly.
Remington offers a competitive benefits and compensation package. Don't miss the opportunity to work for the most respected name in outdoor sporting goods.
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