• Identifies, designs and articulates current and prospective product marketing strategies that address new and emerging requirements for alternative material and market trends – Specialty Performance Ammunition Products that utilize non-traditional cartridge materials.

• Develops a thorough understanding of current and proposed legislative activities at the Federal, State and local levels relative to Ammunition material composition and related competitive strategies.

• Develops and implements product plans that provide world class innovation and product leadership to all customer classes, i.e., hunting, shooting, law enforcement and DOD, and growth and profitability to the Ammunition Business.

• Coordinates market research activities that quantitatively and qualitatively support product strategies.

• Develops deep understanding of the users and market trends.

• Owns all new product activity from concept through final introduction including specifications, pricing, forecasting, and product launch plans – communication/merchandising/promotion

• Manages the alternative material – Specialty Performance Ammunition Product Categories to maximize profitability, inventory objectives and other best practice business metrics.

• Manages the new product packaging design process, including upgrades to existing products.

• Acts as primary conduit between Manufacturing, R&D, and Marketing communications on all product related issues and activity.

• Acts as the primary conduit between Sales and Manufacturing/R&D on all product issues and needs.

• Provides leadership to Ammunition Product Team to insure product quality and integrity of the overall brand.

• Creates written and oral product presentations for Field Sales, Outdoor Writers, and internal Remington Operations Departments.

• Designs and implements practical application shooting activities and demonstrations for the Sales Department(s) and Outdoor Writers.

• Provides technical and creative guidance in the development of all marketing communications materials including Catalogs, Print Ads and Brochures.

• Assists MCD in the development of sales tools and communications strategies for both trade and consumers.
 

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Bachelor’s Degree and/or five to seven years related experience and/or training; or equivalent combination of education and experience.

• To perform this job successfully, an individual should have knowledge of Power Point Design software; Spreadsheet software and Microsoft office Word Processing software.

• Must have a strong working knowledge of ammunition and its various end use applications.

• Must demonstrate a thorough and complete understanding of the Remington product offering and key competitive offerings.

• Must have excellent interpersonal/team player skills and be self motivated.

• Ability to read, analyze and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.

• Ability to write reports, business correspondence and procedure manuals.

• Ability to effectively present information and respond to questions from groups of managers, clients, customers and the general public.

• Ability to work with mathematical concepts such as probability and statistical inference, and fundamentals of plane and solid geometry and trigonometry.

• Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations.

• Ability to: define problems, collect data, establish facts, and draw valid conclusions.

• Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.