To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Works with wholesalers, distributors and chain accounts to identify key product categories, manage the execution of new product launches and develop promotional programs in accordance with sales and profitability targets.

• Works closely with National Sales Managers, manages the ongoing forecasting of new and existing products taking into account launch timing, advertising and other relevant market variables.

• Conducts competitive market analysis to formulate recommendations for product positioning and promotional strategies to ensure performance in line with company sales and profitability targets.

• Recommends and implements promotional plans to support the new product in line with company budgets.

• Responsible for channel forecasts by product category.

• Aids in packaging and merchandising decisions.

• Serves as a primary interface between sales and product management.

• Assists sales with presentations to customers.

 

• Bachelor's degree from a four-year accredited college or university and three to five years related experience and/or training; or equivalent combination of education and experience. Master's degree preferred.

• Significant knowledge of channels of distribution (Commercial, Retail an Superstores)

• Experience with creative development processes and program execution.

• Highly organized and very strong, proven project management skills.

• Proven performance to create programs to pull product through channel distribution (Commercial, Retail and Superstores).

• Sound analytical skills and accute attention to details, adept at creative thinking and problem solving.

• Ability to work independently and effectively across functions.

• Ability to read, analyze and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.

• Ability to write reports, business correspondence, and procedure manuals.

• Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.

• Ability to work with mathematical concepts such as probability and statistical inference, and fundamentals of plane and solid geometry and trigonometry.

• Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations.

• Ability to define problems, collect data, establish facts, and draw valid conclusions.

• Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.

• To perform this job successfully, an individual must be proficient with using Microsoft Outlook, Excel, Word and Access Software and the Internet.