With the goal of "creating a sustainable environment for the shooting sports in America," the fund will "shatter the silence" to create a greater awareness and understanding of our sports, and to correct distorted views of firearms, the companies that make them, and the millions of people who use them safely and responsibly. In addition, efforts will be directed toward a focused, professional response to legal, legislative and regulatory attacks that threaten our hunting and shooting sports heritage in America.

The Hunting and Shooting Sports Heritage Fund represents the greatest opportunity for the firearms industry to "take charge of tomorrow." Through the efforts of the Fund we have the chance to reverse misconceptions and correct misinformation about our sports, our products and our industry.

For more information on corporate and individual support, please visit the Hunting and Shooting Sports Heritage Fund web site at http://www.hsshf.org/ or visit http://www.nssf.org/ for more information on the National Shooting Sports Foundation.