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Madison, NC – Remington Arms Company, Inc., is pleased to announce that
acclaimed TV host and accomplished hunter, Haley Heath, has signed a promotional
agreement with the company and will serve as a spokesperson for the brand.
Heath’s credentials include hosting the highly-popularly TV show, Family
Traditions with Haley Heath featured on The Sportsman Channel; being the
first woman recognized with the Viewer Favorite Personality award at the 2008
Annual Sportsman Channel Awards; and placing second on ESPN’s Ultimate
Outdoorsman Search in 2006. Heath has also been highlighted in USA
Today, The Wall Street Journal and on ABC Nightly
World News for her work as an industry ambassador and TV host.
Sharing her passion for hunting and a love of the outdoors with her family and
with viewers through her show, Heath serves as an enviable role model and
epitomizes the traditional values long associated with hunting and the shooting
sports. She carries that passion beyond her time in the field, serving as the
spokesperson for Hunt.Fish.Feed 2009, a hunger awareness
initiative, co-partnered by The Sportsman Channel and Safari Club International
Foundation’s Sportsmen Against Hunger™ .
“We are pleased to have Haley, and her husband, G.O. and their children, Gunner
and Dakota, join the Remington family,” commented Remington’s Phil Murdock, Vice
President, Channel and Events Marketing. “Haley’s passion for hunting combined
with her applied field experiences and down-to-earth approach allow her to
connect with the growing female, youth and family segments in our market. Her
family values, unbridled enthusiasm and dedication to our hunting heritage
mirror the standards of the Remington brand.”
Anxious to begin her work as an ambassador for Remington, Heath commented, “I
look forward to working with the Remington marketing team and promoting such a
historically-significant brand. I welcome the opportunity to encourage other
women and youth to participate in our hunting and shooting traditions and share
those experiences with their families.”
Remington is proud to be the exclusive firearms and ammunition sponsor for
Heath’s TV show, Family Traditions with Haley Heath, and will
feature Heath in various promotional activities such as store appearances,
advertising campaigns and other marketing initiatives.
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